I believe that great packaging is made when we are collaborative, creative and practical.

I help you link consumer insights, brand assets and manufacturing capability to make business building ideas and distinctive experiences.

I will be with you throughout the development journey, it’s my personal commitment to achieve your goals.

Mark Shickle

What Jacobs Douwe Egberts said about our Creative Principles workshops:
“We agreed clear actionable guidance on what creates our brand experience. This has helped to build a strategic roadmap to link R&D with brand ambitions”.
Packaging Director

What Unilever said about our Brief-the-Brief© workshops:
“Mark helped us build and visualise our technical and brand priorities. The opportunity and how we get there is clear”.
Brand Director

Creative Principles

Our Creative Principles workshops find the best way to experience what your brand stands for. The Principles unify the brand experience across all touchpoints. They act as inspiration for brand communication and creation of future development and innovation briefs.


We create packaging development briefs to unify your development team with a single project vision. Our Brief-the-Brief© workshops prioritise what needs to be done. It saves time and cost by reducing concept iterations.

Packaging Roadmaps

We build packaging development roadmaps so you can minimise complexity and manufacture the right products and packs for the right occasions at the right cost.
We have perfected workshop sessions to identify the packaging formats, forms, materials,finishes and user interactions that will connect with future consumer needs and brand ambitions.

Idea Sketchbooks

We use a creative workshop to connect your manufacturing and supply chain opportunities with consumer needs and brand ambitions. Together we contribute to ideas during the workshop then we visualise and summarise the opportunities to kick-start your innovation.

About Mark Shickle

I established ‘Shickle’ in 2007 after building and leading international design and communications agencies. I help my clients to create strategies and ideas that link the distinctive brand characteristics with the practical needs of manufacture and the supply chain. I work with a group of talented designers and consultants who provide expertise for any challenge.
We are proud to have worked across many categories for clients all around the world…